Foam Ad Studio

Describe it. Get flat ads back.

Brand system, sizes, voice rules and guardrails are locked in. Just say what shipped.

Drop reference images here, or tap to upload (up to 3)

More direction · focus, keep-aways, live site context

Focus the ads on

Keep away from

Public site for live product context

Analyzed once, saved on this device, fed into every generation.

Reference library

A living set of anchors, external inspiration, and anti-patterns. Every entry, its note, and its image feed straight into generation. Image URLs are the reliable path (R2-ready); local uploads stay on this device. External inspiration is adapted through Foam's brand rules, never copied.

Anchors · what good looks like

Inspiration · other brands, adapt only

Avoid · anti-patterns

Ad format

Type guardrails · live

Headline · SF Pro Semibold

Effective on mobile

Effective on desktop

Readable

Supporting line · SF Pro Regular

Effective on mobile

Effective on desktop

Readable

Sliders stop at the readability floor: Semibold never below 16 px effective on a mobile feed, Regular never below 12 px. Heavier weights hold up slightly smaller; the floor adjusts per weight and per placement width.

Brand system · locked

Ink Paper Soft blue C1E5FF Bright cyan 6FDEF7 Signal lime E8F87E

Lime is a signal. A find, a match, a moment of intelligence. Never furniture.

Type. SF Pro. Display alt: Founders Grotesk where licensed. No decorative faces.

Spacing. Generous negative space; overlay text keeps a 7% safe margin from every edge.

Logo. Wordmark bottom-left inside the safe margin, paper on dark, ink on light. Clear space: the height of the F on all sides.

Imagery. Premium tech editorial. Never medical or clinical staging; the facelift layer is retired.

Ad content

Primary text

Headline

Creative overlay · headline

Creative overlay · supporting line

Visual template

Text placement

Creative eyebrow (optional, lime)

Call to action

House rules · say / don't say

Saved on this device and applied as binding rules in every generation.

Export

Design spec

History & performance

What's working

Results attach to creative IDs; patterns are learned from style fingerprints. A future campaign import writes into the same shape, so nothing here gets rebuilt.