F
Foam
Talk through the brief. Rough thoughts in — clarifying questions and a tightened brief out.
Working brief
Updated as you talk — edit freely, then approve
Keep talking until the brief feels right, then approve before Make.
References & uploads
Optional · drop 1–3 reference images, or tap to upload
More direction
Sessions stay private. Collections and Library are how work becomes shared.
Analyzed once, saved on this device, fed into every generation.
Make flat ads
Explore fast drafts from the approved brief, then Quality render winners. Shortlist, Convert, or save anchors — design specs are saved either way.
Approved brief
No approved brief yet. Finish Talk, approve the brief, then come back here.
Explore uses a cheaper model for rapid batches. Switch to Quality for polished finals.
Creative workflow
- Explore generates fast cheap drafts — each stores a design spec with the image
- Shortlist winners; optionally Quality render for a polished final
- Convert opens that same winner in the Editor (flat + editable layers)
- Save strong ads as Library anchors to share with the team
Library
Saved ads and references in one visual gallery. Like winners, open them in the Editor, save as anchors, or file into collections.
Add a reference
Drop an image here, or use the button below
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Collections
Group ads and references by campaign or theme. An item can belong to more than one collection. Mark a collection shareable for a feedback link.
No collections yet. Create one above, then add items from the gallery.
Add to collection
Choose a collection for this item.
Settings
Configure OpenAI image generation and edit House Rules — the single source of truth for brand identity and voice. Every Generate and AI assist reads the latest rules.
Appearance
Auto follows your system setting. The tool chrome stays neutral; Foam lime and brand colours appear on ad creatives only.
OpenAI · image generation
Talk, Make directions, and AI assist use gpt-5 via the Cloudflare worker (fallbacks: gpt-4.1 → gpt-4o). Flat ads: Explore uses a fast cheap image model for batches; Quality uses gpt-image-2 for finals. Images upload to R2. The API key must be set as worker secret OPENAI_API_KEY — nothing secret is stored in Settings.
House Rules · Voice & Campaign
Single source of truth for voice. Generate and AI assist read these fields — nothing important should live only in a hard-coded prompt.
Brand identity · Visual system
Palette, lime, type, layouts, and proof primitives. Edit here — the Editor panel and generation prompts pull from these fields.
Edit a shortlisted winner
In Make, shortlist a flat, then choose Convert. The Editor opens that creative’s saved design spec — headline, layout, stamp, CTA — with the flat as the visual reference. Not a blank rebuild.